Olympus VI

VI Project for Olympus Corporation (2000)

Companies are always changing in response to technology and trends of an era. Olympus Optical Co. Ltd. moved into the next generation of technology with their high-end digital optics.

In this project, GK succeeded in defining a new image for Olympus by adding a slim yellow diamond shape onto their existing logo which has worldwide recognition. The diamond evokes the manipulation of light in Olympus’ “Opto-Digital Technology.” By specifying a high chroma yellow, a color that is complementary to the existing blue, the simple shape added freshness to a logo with worldwide brand equity. The new logo is now used for all Olympus products and print materials.