Companies are always changing in response to technology and trends of an era. Olympus Optical Co. Ltd. moved into the next generation of technology with their high-end digital optics.
In this project, GK succeeded in defining a new image for Olympus by adding a slim yellow diamond shape onto their existing logo which has worldwide recognition. The diamond evokes the manipulation of light in Olympus’ “Opto-Digital Technology.” By specifying a high chroma yellow, a color that is complementary to the existing blue, the simple shape added freshness to a logo with worldwide brand equity. The new logo is now used for all Olympus products and print materials.