Yamaha Motor ATV Grizzly & Rhino


Icon design for off road vehicle brands

The Rhino mark conveys power through the image of a charging rhinoceros; the focus on the head allows the ferocity of it’s signature horn to dominate while the mouth, nostril, and eye proclaims its aggressive attitude. The Grizzly mark focuses on the massive head of the bear filling the entire window, it’s face contorted into an aggressive roar expressing the wild power of the animal. Both marks feature a raw brushed metal texture contrasted with black engraving for a modern rugged image.

These icons are used for various advertising media, displays, and badging on machines. ©2005














Original sketch of Grizzly mark.