Yamaha Motorcycle FZ6R
Motorcycle Design for Yamaha Motor Co., Ltd.(2008)
Sometimes the same product can have two completely different buyers’ mindsets, in this case between Europe and the United States.
The basic premise for developing this sports motorcycle was to make a bike for both the European and American markets using one common chassis. American buyers demand more exciting styling whereas European buyers demand something more mild. We designed a new, sporty fairing and body along with wild graphics, that succeeded in creating a new look that matched the demands of American buyers.
Special care was also taken with this model to enhance it’s appeal to the growing number of female riders, which included developing a specific feminine graphic variation. You will likely see a lot of women on the road with this model, because of it’s smaller size and easy handling.