YAMAHA Motors OUTDOORS Visual Identity
Yamaha Outdoors brand represents a broad category of products. “Outdoors” combines utility vehicles, generators, and accessories as a series of rugged adventure style products. The VI supports the image of the wilderness through a color pallet inspired by nature.
The logo design features an old west style ascending letterform at the beginning and end of the word used to frame and visually combine the Yamaha logo.
Logo is used for various advertisement media and display. ©2005