Our Services
Design
research
Market & Trend
Research is the foundation of any design project. Our team strives to make strategic decisions and discover solutions before design creation begins.
Design Research
GK Design conducts product development, market and trend research for a wide variety of subjects.
Web Surveys
Listening to your customers can unveil the things your company does well and the areas that need attention. GK can work with your team to design and implement a web survey; it can be an efficient tool for discovering opportunities in your product or branding.
In Person Interviews
In person interviews can provide the detail needed to make a precise business decision. GK can arrange focus group type meetings as well as one on one customer research to obtain the critical details.
Analysis
Organizing and understanding the customer’s input can be a challenging task, GK can turn a large quantity of information into an easy-to-understand presentation with a clear strategy for your company.
Perspective
GK can help your team produce a high quality presentation that appeals to your target customer and asks the relevant questions.
Global
Throughout the year members of our 13 GK Group offices attend different events around the world. The information gathered is shared internally with our designers to give them an informed sense of the global design world.
Local
Our location in Southern California makes attending some of the largest shows in the nation very convenient. Our research will take us around the country to see what the customers are doing first hand.
Forecasting
The result of our research activities is our annual Color and Graphic Trend Report
This annual report represents the state of the art of color and graphic trends in the United States. The report is the basis of our Color and Graphic design work, but it is also useful for product design work as well.
