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PACKAGE 
Design

Communication & Design

Package design combines the expression of a brand with the function of a delivery system. Design considers every step to provide the safe and convenient journey of a product from the producer to the consumer.

PACKAGE DESIGN

Package design is the final message of a brand to the customer. GKDI can work with your team to develop unique packaging solutions, and to build a design strategy that  helps your brand get noticed.

Kikkoman Takumi Teriyaki Sauce Label

 

KIKKOMAN Sales USA, Inc. has redesigned its popular Teriyaki TAKUMI sauce series with the addition of a new flavor, Gochujang Spicy Miso. GKDI was responsible for the packaging design of this rich, artisanal all-purpose sauce, which is ideal for seasoning, dipping, braising, teriyaki, and stir-frying, and can be served on the grill, stovetop, broiler, or oven. GKDI was in charge of designing the packaging for the new product, which was designed to be more intuitive and simple. The “TAKUMI” logo and vivid colors were harmonized to create a sense of quality and appeal that would not be lost on product shelves.

>> KikkomanUSA.com

 

Food Pouch Design

 

This design emphasizes the steamed process with its expanding text design. Package coloring differentiates contents while maintaining a consistent graphic arrangement to create a brand relationship. 

Package Design for Japanese Noodles

 

Our proposal features vertical and horizontal layouts. The flowing wave graphic creates a soft feel to the package and serves as an icon for the product; the wave graphic also identifies with Japanese cultural art.  The series of packages are unified by a common layout with key colors for identification.

Design for Tea packaging

 

This design communicates an organic sensibility through the use of its brown paper bag coloring and the simple silk screen style graphic.
Bold text has a modern style and provides contrast to the softer illustrations.

Liquor Packaging

 

This design communicates a modern dynamic image and emphasizes the products sophistication. The thin monochrome graphic shows the purity of the contents while remaining bold enough to be easily legible. .

Jelly Container

 

This traditional style design evokes a handcrafted product. The highlighting of the brand name, symmetrical layout and muted coloring create a charming and high quality feel.