ServicesPackaging
Design
Our Strength
GKDI brings together American and Japanese designers to develop and deliver designs that resonate with U.S. cutomers.
Understanding diverse cultures and values
The United States has a rich food culture shaped by diverse backgrounds, regional differences, and varying climates.
By deeply understanding this diversity and the needs of consumers, we create packaging
designs that clearly communicate brand value and serve as a meaningful bridge between our clients and their customers.
Differences in Packaging Strategy
Packaging design strategies differ from market to market.
For example, packaging in Japan and the United States are notably different in
visual expression, including color, size, and messaging.
With deep insight into both the U.S. market and Japanese markets, we can
strategically create designs that attract attention and drive consumer
choices.
End-to-end Design Solutions
We offer comprehensive design development, covering everything from concept creation to product and communication design.
From new design initiatives to smaller-scale projects, we deliver solutions tailored to the specific needs of each client.
Global Creativity and Collaboration
GKDI is a part of the GK Design Group, a global network of twelves companies centered in Tokyo, Japan.
By leveraging the expertise of our international team of highly specialized designers, we have developed many packaging designs across very diverse industries that went beyond the current trend and inspired new possibilities for our clients.
Our Process
Consultation
Through close dialogue with our clients, we identify the essence of the challenges and build a clear design concept.
We clarify the target customers and organize the key requirements needed for the design development process.
Research
Through market and competitive research, we analyze the current landscape and establish a strategic foundation for design.
- Market research
- Competitive analysis
- Positioning map creation
- In-store research
Design
Based on a clear design strategy, we refine the expression to ensure the product’s value is effectively communicated and makes a lasting impression on consumers.
We review how the design appears on the actual container and how it will be perceived at the point of sale, ensuring it works effectively in real retail environments.
Regulatory compliance
We also verify compliance with the regulations and legal requirements of the U.S. market.
We also are experienced with current FDA labeling guidelines and can either consult on your current labels or include them in our service.
Featured Work
