Design Research
Our research process
Future hypotheses form the foundation of every design project.
Before starting the design process, we develop future hypotheses based on our extensive experience in the U.S. market, verify and examine them through research, and reflect the insights in the final design.
Web Surveys
Listening to your customers can reveal the things your company does well and the areas that need attention. GK can work with your team to design and implement a web survey; it can be an efficient tool for discovering opportunities for your product or branding.
In Person Interviews
In person interviews can provide the detail needed to make a precise business decision. GK can arrange focus groups as well as one on one customer research to obtain the critical details.
Analysis
Organizing and understanding the customer’s input can be a challenging task, GK can turn a large quantity of information into an easy-to-understand presentation that outlines a clear strategy for your company.
Perspective
GK can help your team produce a high quality presentation that appeals to your target customer and asks the relevant questions.
Global perspective
Throughout the year members of our 13 GK Group offices attend different events around the world. The information gathered is shared internally with our designers to give them an informed sense of the global design world.
Locale
Our location in Southern California makes attending some of the largest shows in the nation very convenient.
Southern California remains a leader in color and design trends for the nation, and we can observe them firsthand.
Forecasting
The result of our research activities is our annual Color and Graphic Trend Report
This annual report represents the state of the art of color and graphic trends in the United States. The report is the basis of our Color and Graphic design work, but it is also useful for product design work.
